Luxury Jewelers Battle for Asian Market at World’s Largest Jewelry Show – Forbes

9/30/2011 @ 3:56PM |908 views

Luxury Jewelers Battle for Asian Market at World’s Largest Jewelry Show

If there’s a single trend that can be gleaned from the recently concludedSeptember Hong Kong Jewellery & Gem Fair, it’s that luxury continues to be a growth industry in China, India and much of Asia. Top luxury retailers have been opening up stores in China at an incredible pace for the past few years. However, at the tradeshow, high-end jewelry designers from Hong Kong and around the world have followed suit, going after these new big spenders in a big way.

Held September 19 – 25 at Hong Kong’s two largest venues (the Hong Kong Convention & Exhibition Centre overlooking the beautiful and bustling Victoria Harbor and the Asia World-Expo near Hong Kong International Airport), the show, like the former British Colony, has established itself as the gateway to of Asia, in particular the robust China and India markets. In addition to strong economies, the people in this region share an enthusiasm for jewelry, which explains why the event has grown to become the world’s largest fine jewelry trade show.

The buying power of the China market alone was in evidence throughout the show. People from Mainland China now account for 32 percent of all attendees and for the first time has overtaken Hong Kong as the top visitor group, said Jimé Essink, president & CEO of UBM Asia Ltd.

And the fair has gone through extraordinary means to accommodate these companies trying to tap into the Asian markets by hosting two well-designed spaces dedicated to makers of luxury jewelry. They are the Hong Kong Premier Pavilion with approximately 30 exhibitors and the International Premier Pavilion with more than 50 companies representing some of the top high-end jewelry brands from the rest of the world. In addition, there’s a pavilion dedicated to fine jewelry designers as well as antique and collectable jewelry.

One of the countries making the biggest splash in the luxury arena is Italy, with about 13 companies in the International Premier Pavilion, ranging from the artistic talent of Annamaria Cammilli Gioielli to the world-renowned luxury brand, Roberto Coin. But it doesn’t end there. OroArezzo, the trade fair that represents gold jewelry manufacturers in the Tuscany region of Italy, had its own pavilion of companies showing their high-end, high-karat fine jewelry.

Other traditional hot spots of the jewelry making and design were in force at the show, including Brazil and Germany. France has also gotten into the act, hosting its own pavilion for the first time for its luxury jewelry companies.

India and China, two countries that lack the tradition of luxury jewelry design, are also well represented with companies like Bapalal Keshavlal of India andTTF Jewelry of China.

Hong Kong luxury jewelry makers showed that they are ready to compete with the rest of world for the new Asian luxury consumer. Among the standouts were a bejeweled snake from Forward Jewellery an elegant flower by Eligance Jewellery International (EJI) and an emerald and diamond necklace byLeGrand Jewellery.

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