Monthly Archives: May 2012

CHINA’S SMALLER CITIES ARE NEW BATTLEFIELDS FOR LUXURY COMPANIES

Recently, the advertising firm Publicis Groupe’s Starcom MediaVest Group released a study confirming a trend that we have been writing about all along — that consumers in smaller Chinese cities are becoming more keen on luxury goods. Many luxury companies, … Continue reading

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NEW WEBSITE SEEKS TO EXPAND CHINA’S FASHION EDUCATION

Understanding that educating the Chinese luxury consumers comes before commerce, the newly launched members-only fashion website Bomoda offers China’s 200 million luxury consumers an opportunity to learn about those Western brands beyond the current handful of favorites. Expanding China’s fashion education is … Continue reading

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Confusion On Brand Origin Reigns Among Chinese Consumers

Confusion On Brand Origin Reigns Among Chinese Consumers By Jing Daily Published: September 21, 2010 Lack Of Clear Understanding On Brand Origin Imperils Large-Scale Brand Launches In China 90% of Chinese consumers surveyed by McKinsey mistakenly believed the Chinese retailer Metersbonwe was … Continue reading

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