Monthly Archives: March 2013

The Finer Art of Faking It : Counterfeits Are Better Crafted, Duping Even Sophisticated Shoppers

Even in counterfeiting, the quality improvements of the products has been non stop. The luxury market is growing at an astonishing rate , and the thirst for “bargains” never stops. This counterfeiting is especially worrisome for the mass luxury groups , as the buyers are looking … Continue reading

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China’s Luxury Market All About “Stealth Wealth” In 2013

Bottega Veneta is expanding quickly into second-tier cities 2012 was, to say the least, a turbulent year in China’s red-hot luxury market, with Chinese buyers showing more restraint in their luxury spending and several high-end watch and wine brands recording a drop in sales. … Continue reading

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M-COMMERCE IN CHINA

     

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UGG AUSTRALIA TO LAUNCH E-COMMERCE IN CHINA

E-commerce has become an essential part of a brand’s China strategy. With Chinese consumer spending $265 billion online, China is expected to become the world’s largest e-commerce market this year, edging out the US for the first time. UGG Australia, known … Continue reading

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Has Logo Fatigue Reached a Tipping Point?

  PARIS, France — At last week’s Louis Vuitton show, all eyes were on Kate Moss, as she walked down the runway in a long-sleeved embroidered tulle dress and a choppy short black wig. But while the Croydon-born supermodel was … Continue reading

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MARC JACOBS TO MAKE CHINA ITS NO. 1 FOREIGN MARKET

  Luxury fashion label Marc Jacobs is going after China with a big marketing push and more store openings. The brand plans to add five to six stores a year to the 25 stores it has on the Mainland. It will … Continue reading

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NEW GIFT-GIVING GUIDE FOR CHINA

In the age of government crackdowns in China on excess and corruption, the Financial Timesrecently published pointers on gift giving compiled tongue-in-cheek from websites that specialize in trading tips on how to win friends and influence powerful people. Since president-elect Xi … Continue reading

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IMPECCABLE TIMING FOR NET-A-PORTER’S CHINESE WEBSITE?

Fashion e-tailer Net-a-Porter is amping up its global appeal: three new versions of its website – in French, German, and Chinese – will join the English edition this month. But all eyes are on Net-a-Porter’s Chinese website. Few major Western e-tailers have made … Continue reading

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MEN POWER CHINA’S LUXURY MARKET

Are men really responsible for the recent uptick in China’s luxury market? The experts say yes. Currently, men account for about 55 percent of the country’s luxury purchases, dwarfing the global average of just 40 percent, according to CLSA. While … Continue reading

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Chinese Shoppers Have Gone Mobile. So Should Brands

  GMV Of China’s Mobile Shopping Market Grew To 11.64 Billion In Q2 2012 WeChat rolled out a mobile payment system last fall (Image: Bloomberg) As netizens in China spend less time on PCs,increasingly plugged into their tablets and smartphones for … Continue reading

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