Monthly Archives: April 2013

M-COMMERCE TO REACH $41 BILLION IN CHINA BY 2015

China’s e-commerce exploits are well known by this point, but recently the China Economic Review suggested that the nation is dominating the newest playing field: mobile commerce, or m-commerce. According to the IT analyst firm IE Market Research, 1 billion people are … Continue reading

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CHINA’S MOST IMPORTANT SHOPPING DEMOGRAPHIC: BFMS

CHINA’S MOST IMPORTANT SHOPPING DEMOGRAPHIC: BFMS Buy Buy China says that there are 40 million more men in China than women, and that the workforce there is approximately 54 percent male. But marketing experts are busy pandering to a very profitable … Continue reading

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Why China’s luxury shoppers are spurning Louis Vuitton for Burberry

By Lily Kuo @lilkuo April 17, 2013 What’s haute and what’s not. Getty Images / China Photos A day after Louis Vuitton raised anxieties that China’s wealthy were tightening their purse strings, Burberry posted better-than-expected quarterly sales precisely because of stronger luxury … Continue reading

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WHY ‘MADE IN ASIA, FOR ASIA, BY ASIA’ IS SUCCEEDING

While European luxury goods have found a boon in the Asian market,  Trendwatching.comthinks that France and Italy might be shoved aside as Asian brands continue to grow. While this may sound unlikely – wasn’t “Made in China” a stigma a little … Continue reading

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We are Hiring !

Luxury Sector. China. Shanghai -Copywriter: Mandarin Native, Fluent English. French a plus. -Online Marketing/Social Media specialist. Chinese a must. Location: Shanghai Please visit  http://www.asianhorizonltd.com/career.html.  

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THE RISE OF AFFLUENT CHINESE: 260 MILLION MORE AFFLUENT CONSUMERS BY 2020

  The world’s second biggest economy is set to create 260 million more middle class consumers by 2020, this means 260 million new customers for luxury goods. City dwellers account for the majority of the population. At a press conference … Continue reading

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Four ways to succeed in selling your British brand to Beijing

What do western firms need to learn about doing business in China? Here are my four key tips: • Localise your strategy. China continues to operate as a collection of jigsaw-piece provinces, municipalities and autonomous regions. Some areas exceed in … Continue reading

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ONLINE BUZZ: WHAT DO CHINESE NETIZENS REALLY THINK OF LUXURY BRANDS

British newspaper The Times recently attempted to depict the ambiguous cohort of “middle-class” in China as the following: “She loves Gucci handbags, buys organic food from Tesco (Beijing branch), has an Ikea kitchen, smuggles formula milk from Hong Kong, uses an app … Continue reading

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E-commerce takes a big toll

The annual spending of every online shopper averaged 6,819 yuan ($1,098) in first-tier cities,accounting for 18 percent of the person’s total disposable income, according to a report by McKinseyGlobal Institute. [Photo/Provided to China Daily]   Cyber shopping has potential to change urbanlandscape: Experts China’s fast-growing e-tailing market could help unleash private consumption and drive the next stage of economic development, with more opportunities lying in less-developed areas where physical stores are expanding too slowly to meet demand. Millions of consumers can now log on and purchase goods they could only dream of acquiring just a few years ago. With $190 billion to $210 billion in sales, China came very close to equaling the United States as the world’s largest e-tailing market in 2012. As the size of China’s big-spending class continues to expand, the country’s e-tailing market may reach $420billion to $650 billion in sales by 2020, equaling the size oftoday’s United States, Japanese, UK, German and French markets combined, according to a report by McKinseyGlobal Institute, the research arm of global management consulting firm McKinsey & Co. “By then, China’s e-tailing market will rise to 15 to 20percent of the country’s total retail sales of social consumergoods, up from the currently level of 5 to 6 percent,” said Chen Yougang, an MGI partner and one of the authors ofthe report. The report found the e-tailing market, which encompasses online sales to consumers by merchants of all sizes, is already having an incremental effect on private purchasing. “Online shopping has a clear incremental effect on overall consumption and could raise private consumption by an extra 4 to 7 percent by 2020,” Chen said. Cyber space is not just a replacement channel for purchases that would otherwise take place offline. Nearly half of every dollar spent online represents incremental consumption, based on an analysis of data covering 266 cities in China. This effect is even more profound in China’s small and medium-sized urban areas, which generally lack compelling brick-and-mortar retailers, according to the report. At the moment, cities with relatively high online shopper penetration include Changsha, Guilin and Jiujiang, which are inland cities tending to have relatively lower per capita consumption. The yearly spending of each online shopper was 6,819 yuan ($1,098) in first-tier cities, accounting for 18 percent of total disposable income. Although only 4,467 yuan is directed to e-tailing in fourth-tier cities, it accounts for 27 percent of  income. “E-tailing is only one of many drivers that will contribute to China’s new model for economic growth, but it is fast becoming an area in which China could lead the world in innovation rather than relying on its historical labor cost advantage,” said Richard Dobbs, one of the report’s authors and a director of MGI. China has the world’s largest online population, with 129 million residential broadband … Continue reading

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