Monthly Archives: January 2014

Female Fashion Addicts Change China’s $19 Billion Market

  BY BLOOMBERG 30 JANUARY, 2014 Louis Vuitton in Shanghai | Source: Flickr BEIJING, China — Lisa Yan is the new face of the Chinese luxury consumer: female and fashion-forward. The 26-year-old finance saleswoman checks social media daily to see what celebrities or … Continue reading

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2014: THE YEAR OF INDIVIDUALISM FOR CHINA’S LUXURY CONSUMERS

A street style shot of model Fei Fei Sun taken for Vogue at Paris Fashion Week in September 2013. (Vogue) With the Chinese government’s anti-corruption campaign in high gear and a global shift away from logos, 2013 was all about “stealth wealth.” … Continue reading

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In China, Luxury Is About More Than High-End Labels

  ASHLEY KINDERGAN, THE FINANCIALIST NOV. 11, 2013,  REUTERS/Kim Kyung-Hoon Guests drink champagne as they wait for the start of a fashion show held at the Ming Dynasty City Wall Relics Park in Beijing, June 21, 2013.   There was a … Continue reading

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HOW BRANDS CAN NAVIGATE CHINESE FASHION BLOGGERS’ ‘RED ENVELOPE’ CULTURE

BY GIULIA LA PAGLIA Han Huohuo, one of China’s most influential fashion bloggers. (Sina Weibo/Han Huohuo) “So what do you think about the brand?” I asked the extravagantly dressed Chinese girl I had just been introduced to at one of Shanghai’s Fashion Week parties. … Continue reading

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The Four Drivers of E-Commerce Growth in China

The Four Drivers of E-Commerce Growth in China The rate of China’s e-commerce growth continues to take many by surprise. China’s large and growing middle-class are making frequent purchases online. More importantly, they are “developing brand awareness, an increasing proclivity … Continue reading

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