Category Archives: Management

Luxury Brands Rekindle Interest in China’s First-Tier Cities

There have been much buzz about brands moving to lower-tier cities as retailers seek further growth. But now, the trend may be reversing. Lower-tier cities may be losing their appeal as a growing number of luxury retailers want to be in … Continue reading

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World Luxury Association Under Fire In Fraud Scandal

Likely To Lose Official Credentials Ouyang Kun, founder of the World Luxury Association. The Beijing Administration for Industry and Commerce announced this week that it plans to revoke the license of the World Luxury Association (WLA) due to fake registration … Continue reading

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From Fickle To Faithful: Building Loyalty Among China’s Luxury Consumers

From Fickle To Faithful: Building Loyalty Among China’s Luxury Consumers JUN 11, 2013 FASHIONSCOLLECTIVE The spectacular rise of the Chinese luxury market has created unprecedented opportunity as well as, arguably, the greatest challenge for the world’s top luxury brands. Faced … Continue reading

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Gung Ho: Beijing business battles to keep staff

Young workers in Beijing like Chu Mingying face family pressure to return home Gung Ho Pizza delivery boys do not walk when they are heading out the doors onto the streets of Beijing: they run. As urban China develops a … Continue reading

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Four ways to succeed in selling your British brand to Beijing

What do western firms need to learn about doing business in China? Here are my four key tips: • Localise your strategy. China continues to operate as a collection of jigsaw-piece provinces, municipalities and autonomous regions. Some areas exceed in … Continue reading

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