Category Archives: Red Luxury

A SHANGHAI LICENSE PLATE IS THE NEWEST LUXURY AT $12,000

For Shanghai residents, the joy of owning a new car is quickly diminished by the complicated and expensive process required to obtain a local license plate. Yolanda Dong, a manager at a Japanese firm who lives in Shanghai, paid 100,000 … Continue reading

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CHINESE NEW YEAR GIFTS: FOREIGN BRANDS V. DOMESTIC BRANDS, WHO WINS?

CHINESE NEW YEAR GIFTS: FOREIGN BRANDS V. DOMESTIC BRANDS, WHO WINS? In a culture where guanxi is the lifeblood of business, there is still no better way to cement business relationships than giving luxury gifts during Chinese New Year despite further government … Continue reading

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LUXURY GETS ENAMORED WITH THE YEAR OF THE SNAKE

Out with the 2012 dragon, in with the 2013 snake. Chinese believe that dragon is the symbol of Yang, and snake is the symbol of Yin. 2013 is the year of the water snake, according to Feng Shui consultant Marites … Continue reading

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THE VALUE OF ‘CHINESE HERITAGE’ IN CHINA’S LUXURY BRANDS

Shanghai-based marketing expert and founder of the consulting firm Schlick & Co., Tim Schlick has an idea of what makes luxury companies successful. “Development in China has been so fast, and everything is so new. A lot of what distinguishes … Continue reading

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THE DESIRE TO ‘TRADE UP’ KEEPS CHINA LUXURY STRONG

The Harvard Business Review (HBR) says that China will surpass the United States as the second-largest market by 2015, accounting for $87 billion (23 percent) of a $379 billion personal luxury market, and that by 2020, it will have a 40-percent … Continue reading

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LUXURY NEW STORE OPENINGS REMAIN ROBUST IN CHINA

Asia – China in particular – is expected to account for a larger share of international luxury retailers’ total global sales. So it comes as no surprise that many of the retailers raced to stake their claim in China last … Continue reading

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NANCY GONZALEZ PICKS HONG KONG FOR FIRST ASIA STORE

  With Columbian roots and a global outreach, Nancy Gonzalez has opened a stand-alone store in Hong Kong. The well-known luxury handbag maker currently has 300 points of distribution worldwide. Less than a third of those are in Asia, through retailers such … Continue reading

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RETAIL TALENT PROGRAMS FLOURISH IN CHINA

China’s talent shortage has been a big headache for Western retailers. The requirements for good customer service far surpass what local talent pools can provide. To combat the problem, many brands have launched their own talent development programs. Along with its 100th store … Continue reading

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TRUSSARDI OPENS NEW FLAGSHIP STORE ON THE BUND

Trussardi Group, the Italian luxury and fashion accessories brand, has thrived for four generations. It began humbly in 1911 with a small glove making business touted by royalty and fashionistas for its quality. Now, the tradition continues in Shanghai, where … Continue reading

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CHINESE LUXURY MARKET: LESSONS LEARNED IN 2012

CHINESE LUXURY MARKET: LESSONS LEARNED IN 2012 The Luxury Institute indicated that 43 percent of wealthy Chinese consumers plan to spend more on luxury products in 2013. Before moving to the new year, what are some lessons marketers learned in … Continue reading

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