Category Archives: Social Media

The Four Drivers of E-Commerce Growth in China

The Four Drivers of E-Commerce Growth in China The rate of China’s e-commerce growth continues to take many by surprise. China’s large and growing middle-class are making frequent purchases online. More importantly, they are “developing brand awareness, an increasing proclivity … Continue reading

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Recycled buzzword tuhao shows changing attitude of newly rich Suppose you are clad from head to toe in name brands. You wear a Versace shirt underneath a Giorgio Armani jacket. Your Hugo Boss slacks are fastened with a belt from … Continue reading

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China’s Mobile Habits

The smartphone phone has fundamentally changed the way consumers shop, from how they evaluate products to how they buy. A new study by Mindshare China and Millward Brown China urges brands to deliver “a seamless branding and retail experience across … Continue reading

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Just 6% of Watch & Jewelry Brands Offer Distinct Tablet Experience

By Johanna Cox | 14 November 2013 This week, Forrester projected that by 2017, the tablet would become a “majority device” in North America with 60 percent of residents owning at least one. Though the advent of the tablet era … Continue reading

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KPCB INTERNET TRENDS D11 CONFERENCE

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From Fickle To Faithful: Building Loyalty Among China’s Luxury Consumers

From Fickle To Faithful: Building Loyalty Among China’s Luxury Consumers JUN 11, 2013 FASHIONSCOLLECTIVE The spectacular rise of the Chinese luxury market has created unprecedented opportunity as well as, arguably, the greatest challenge for the world’s top luxury brands. Faced … Continue reading

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